Zeina joined Saba IP in 2004 and currently heads the key accounts department at the Head Office. Zeina manages the firm’s relations with key clients and works on tailored regional protection strategies to help achieve quality and efficiency, decision support, client attention, improved planning and innovative development of opportunities.
Zeina’s practice focuses on trademark portfolio management, as well as providing advice on related matters, including regional brand strategy, product launches, and the general protection, exploitation and enforcement of IP rights across the MENA region. Zeina currently advises clients in a wide range of industry sectors including apparel and accessories, consumer products, cosmetics, food and beverage, pharmaceuticals, tobacco, and social media.
Zeina holds an undergraduate degree in business administration and an MBA from the American University of Beirut and is an active member of APPIMAF. Zeina is the Co-Chair of the INTA Bulletin Building Bridges Project Team for the 2020-2021 term, and Co-Chaired the INTA Bulletin Middle East & Africa Subcommittee (Law & Practice) for the 2019-2020 term.