The Board of Directors at the Internet Corporation for Assigned Names and Numbers (ICANN) has approved a plan to increase internet domain name endings. By way of background, there are currently 22 domain name endings (such as .org; .net; .com) and around 250 country code endings. The new program will significantly expand Top-Level Domains (TLDs) to allow companies and even cities to turn their own brands into domain name extensions.
This program aims at widening the scope of innovation and creativity for businesses in order to organize their online presence. Among its benefits, the program increases the ability to create custom e-mail addresses (e.g.,, facilitates the search engine results and easily creates second-level domains (e.g.,

Applications for new internet domain name endings will be accepted from January 12, 2012 to April 12, 2012. Applications will be processed in “batches” and not on a “first in, first served” basis.

In the event that more than one applicant applied for the same domain name, in most cases it will be up to the parties to negotiate in order to reach a compromise. In case no agreement was reached, applicants will enter into an auction process.

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