The Board of Directors at the Internet Corporation for Assigned Names and Numbers (ICANN) has approved a plan to increase the internet domain name endings. By way of background, there are currently 22 domain name endings (such as .org; .net; .com) and around 250 country code endings. This program aims at widening the scope of innovation and creativity for businesses in order to organize their online presence. Applications for new internet domain name endings will be accepted from January 12, 2012 to April 12, 2012.

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